Zero to a Billion
How to create a market – and a market leader – where neither exists.
- Sold the concept, not the product: distilled a complex offering into a simple story (with a catchy refrain) for Canadian financial advisors – enabling a nationwide salesforce of champions
- Nurtured demand: with messaging and tactics that were targeted, strategic, cost efficient and repeated. Again. And again. And…
- Built a brand from scratch: a credible and transformative identity as pioneering thought leaders
- “Owned” the communications plan: an iterative approach aligned and adapting with evolving business objectives
- Turnkey execution – of everything: corporate identity, internal communications, 13 successful product launches, seminars, direct mail campaigns, cross-Canada roadshows, print collateral, web development, client-facing tools, webcasts, co-op advertising, videos…
- Content Development