Snap-On Team

We’re a nimble group of professionals with smart, strategic ideas, and the writing chops to satisfy the business world’s growing appetite for great content.

White Glove Service

Exceeding expectations is our normal. Heavy lifting? Our raison d’être. We show up to meetings having done our homework. We listen. Ask smart questions. And hit the ground running with results-driven ideas, sharp writing, and custom creative. Light lifting? The devil’s in the execution, so the coffee’s hot, the PowerPoint’s pre-loaded, and we’ve already run the copy by compliance.

Looking for examples?

Browse our work to see why – and how – Canada’s thought / industry leaders trust us with their marketing and communication initiatives.
See our work

Kevin Huestis, Strategy

Kevin levered the discipline and storytelling prowess of a career in broadcast journalism to shine in the field of investor relations, eventually leading the Canadian financial communications practice of a large, multi-national public relations firm. Since co-founding Capital in ’98, he’s provided clients with informed stewardship, acumen and critical thinking – paving the way for businesses with complex offerings to realize their goals through effective communications.

Arlyn Levy, Creative

Before co-founding Capital in ‘98, Arlyn worked in multi-national PR, IR and multimedia firms. Specializing in strategic and creative positioning for the investment community – as well as our B2B and B2C clients – she’s spearheaded award-winning brand strategies, coast-to-coast roadshows, international conferences, and direct marketing, social media and advertising campaigns.

Gaurav S. Iyer, Content

With a background in online media, Gaurav is a whip-smart financial writer who knows how to create relevant, quality content (feature length articles, websites, print collateral, blog/social media posts, C-Suite LinkedIn profiles), that persuades institutional and retail investors, businesses and end-customers. A specialist in macroeconomics, capital markets – and use of the Oxford Comma – Gaurav gives our clients a persuasive voice, and their audiences a good read.

Deborah Bacal, Content

What do I consider table stakes for a strategic and creative consultant? Comprehension. To me, what’s not optional is staying ahead of the curve in a client’s industry. It also happens to be what makes it easy to work with us. We show up prepared. We’ve done the research. We’ll ask the right questions. And then we’ll hit the ground running.

Christy Abraham, Content

Having worked on a boundless range of B2B communications initiatives, I’d say there’s no task, big or small, that we can’t handle. We’re a smart, agile, innovative team – indispensable to clients who trust us to deliver, again and again. It’s that roll-up-our-sleeves attitude that lead one client to call us “blue collar consultants” – and we’ve been partial to that colour ever since.

Bonnie MacDonald, Projects

What separates us from other marcomm firms is not just what we do, but how we do it. My party trick is an ability to anticipate need and pay meticulous attention to detail. As a team, exceeding expectations is our normal – and the white-glove service our clients have come to value and expect.

Susan O’Neil, Administration

The one word that’s not in my vocabulary (unless I’m talking to my kids) is ‘no’. In fact, at Capital we all share “the culture of YES” … Yes, we can help. Yes, we can figure out the most strategic and creative solution. Yes, we can meet your deadline. Yes, we can stay on budget.

Yes, we’re on it.

Dan Wood, Digital

To achieve our client’s marcom and sales objectives, Dan builds targeted B2B lead-generation campaigns that drive results – even where ROI may have seemed elusive. As a Certified Google Partner, Dan is a skilled expert in the areas of Adwords, Analytics and search engine marketing (SEM).

Sean Smith, Coding

Sean is a front-end developer knowledgeable in HTML5, CSS, jQuery, git – and an expert with CraftCMS and ExpressionEngine. Sean’s skills ensure our projects are compliant with current CSS, XHTML, accessibility jQuery, SEO, and mobile standards.