Snap-On Team
We’re a nimble group of professionals with smart, strategic ideas, and the writing chops to satisfy the business world’s growing appetite for great content.
Looking for examples?
Browse our work to see why – and how – Canada’s thought / industry leaders trust us with their marketing and communication initiatives.
Kevin Huestis, Principal
Kevin Huestis, Principal
Kevin Huestis, Strategy
Kevin levered the discipline and storytelling prowess of a career in broadcast journalism to shine in the field of investor relations, eventually leading the Canadian financial communications practice of a large, multi-national public relations firm. Since co-founding Capital in ’98, he’s provided clients with informed stewardship, acumen and critical thinking – paving the way for businesses with complex offerings to realize their goals through effective communications.
Kevin Huestis, Principal
Kevin Huestis, Principal
Arlyn Levy, Creative
Before co-founding Capital in ‘98, Arlyn worked in multi-national PR, IR and multimedia firms. Specializing in strategic and creative positioning for the investment community – as well as our B2B and B2C clients – she’s spearheaded award-winning brand strategies, coast-to-coast roadshows, international conferences, and direct marketing, social media and advertising campaigns. Arlyn’s strong suit is problem solving through in.
Kevin Huestis, Principal
Kevin Huestis, Principal
Gaurav S. Iyer, Content
With a background in online media, Gaurav is a whip-smart financial writer who knows how to create relevant, quality content (feature length articles, websites, print collateral, blog/social media posts, C-Suite LinkedIn profiles), that persuades institutional and retail investors, businesses and end-customers. A specialist in macroeconomics, capital markets – and use of the Oxford Comma – Gaurav gives our clients a persuasive voice, and their audiences a good read.
Kevin Huestis, Principal
Kevin Huestis, Principal
Deborah Bacal, Content
Deborah is a uniquely skilled writer who helps some of North America’s leading corporations tell their story, manage perceptions, increase awareness and grow brand equity. In addition to being a talented wordsmith, Deb is proactive, committed and highly organized – with an encyclopedic knowledge of financial markets – all of which allows our clients to better educate, inform, and influence key stakeholders and audiences.
Kevin Huestis, Principal
Kevin Huestis, Principal
Bonnie MacDonald, Projects
Clients who’ve worked with Bonnie since she joined Capital in 2002 have come to depend on her ability to juggle a multitude of projects, anticipate problems, and keep it all on the rails – in both official languages. With extraordinary attention to detail and (literally) remarkable knowledge management skills, Bonnie is a go-to resource for planning, execution, monitoring and maintenance of a roaster of intricate, ongoing initiatives.
Kevin Huestis, Principal
Kevin Huestis, Principal
Susan O’Neil, Administration
Susan’s focus is on service – from project management to exhaustive research to deft, high touch support. In our client and colleague-centric environment, her tenacious “can-do” attitude has resulted in improved processes, streamlined technologies, thorough reporting, and a one-step-ahead mantra. Experienced in payroll, book-keeping and finance, Susan’s invaluable administrative oversight benefits Capital – and is critical to safeguard project finances, tracking and monitoring.
Kevin Huestis, Principal
Kevin Huestis, Principal
Dan Wood, Digital
To achieve our client’s marcom and sales objectives, Dan builds targeted B2B lead-generation campaigns that drive results – even where ROI may have seemed elusive. As a Certified Google Partner, Dan is a skilled expert in the areas of Adwords, Analytics and search engine marketing (SEM).
Kevin Huestis, Principal
Kevin Huestis, Principal
Sean Smith, Coding
Sean is a front-end developer knowledgeable in HTML5, CSS, jQuery, git – and an expert with CraftCMS and ExpressionEngine. Sean’s skills ensure our projects are compliant with current CSS, XHTML, accessibility jQuery, SEO, and mobile standards.