Unearthing the Strong in Strongco

Client
Strongco

Project
Investor Relations and B2B Marketing

Services
- Thought Leadership
- Investor Relations
- Media Relations / News Releases
- Crisis Communications
- Content Creation
- Website Design / Development / Turnkey Management
- SEO/SEM Campaigns
- Social Media Optimization
The Story
The initial investor relations engagement was focused on overcoming legacy issues, changing investor perceptions, and establishing this heavy equipment dealer as a standalone brand positioned for growth. Over the next 7 years (and counting) – through an extended cyclical trough for the industry — we helped Strongco elevate its brand as an industry leader. A turnkey website relaunch that bolstered traffic by 25%, and several SEO/SEM campaigns later, Strongco was acquired by international equipment dealer Nors in early 2020, at an 80% premium to its volume-weighted share price. Mission accomplished.