#shouldhaveinvested

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The Story

Even a household name needs to create awareness, particularly when they’re ready to scale new heights. Case in point: BMO Financial Group approached us to raise the profile of a new online portfolio management service called Smartfolio. Our innovative #shouldhaveinvested social media contest checked all the boxes – targeting a millennial demographic, amplifying the brand, andengaging users across Facebook, Twitter and Instagram in a dialogue about financial responsibility.

30-Day Results

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Contest Entries

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